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Ha Noi Tourism
Tourists brave inflation to see the world - Ha Noi Tourism
Nguyen Kim Trung, a Hanoian high school teacher, decided to sign up for a tour through Malaysia for her family this summer vacation.
"Though my family is not very rich, my husband and I decided to go on this trip to reward our two children after one hard academic year. Moreover, summertime is also a free time for teachers like me," she says.
Viet Nam is now coping with inflation, and as society faces the so-called "storm of increasing consumer prices," many people are trying to live economically and cut down on unnessary spending.
But the travel companies are still crowded with the number of people registering for summer tours.
"Most people registering for summer tours are families. Teachers take advantage of the summertime for going on holidays. Offices and companies also organise vacations for their staff. Therefore, travel companies must continually increase their number of tours," says Nguyen Chi Thanh, deputy director of Hapro Travel Company.
Thanh says although tour prices are increasing, the tourism market remains very active, as tourism has become a regular expectation of many families.
"So far this year, the number of visitors registered with our company has increased by 12 per cent against the same period last year. If the country were not facing inflation our tourism development would be even stronger, and this figure could have reached up to 30 per cent," says Thanh.
Travel companies offer many sales promotions, such as lucky draws for clients who may win TVs, mobile phones and refrigerators.
Previously, expensive vacations were only for a small number of people. But nowadays, expensive tours have become popular for many people. Staying in luxury resorts or foreign-owned hotels now have a special attraction for some Vietnamese
According to Ha noi tourism Company, in the first six months this year, about 1,500 Vietnamese registered to stay at domestic resorts and four-star hotels, an increase of 35 per cent over the same period last year.
Vietnamese people’s tendency to go on high-ranking tours is a good signal for domestic tourism companies, because a client often spends on vacation, about VND500,000 (US$30) daily on average, and they often stay between four and five days in resorts and hotels.
According to Hcm City’s Tourism Department, in the first five months this year, more than 300,000 Vietnamese regisrered to visit foreign countries, an increase of 30 per cent over the same period last year. Most of them visited China, Singapore, Thailand and Malaysia. Tours to Europe, the US, South Korea, Japan and Egypt have been increasingly popular.
Doan Thanh Tra, head of Saigontourist’s marketing division, says earlier this year company leaders worried that they would hardly attract any tourists, both because they needed to raise prices to cover costs, but also because the rising cost of living would cut into the disposable income families used to pay for travel.
"But by mid-May, all of our tours for June were completely booked. Even though tour prices increased by more than 10 per cent, the number of tourists this summer grew by 15 per cent," says Tra.
"Even the expensive tours attracted a lot of clients. For example, we used to organised monthly tours to the US, but this summer we have them once a week. Tours to countries that don’t require visas, like Thailand, Manlaysia and Singapore, are available almost every day," she says.
Nguyen Tuyet Mai, an official of the Fiditourist company, says her company expected to handle 23,000 tourists this summer, an increase of 15 – 20 per cent over last summer.
According to most travel companies, travellers this summer are tending to choose shorter-distance tours, either to neighbouring countries or domestic locations. They said the number of people who registered for domestic tours increased by 20 per cent compared with last summer, mostly to beaches like Cua Lo, Sam Son, Thien Cam, Phan thiet Nha trang and Phu quoc
Many tour guides say that although people are ready to pay for their families to have a happy and comfortable vacation, many tourists tend to strictly control their spending, in keeping with the widespread tightening of family budgets.
"Many clients choose domestic tours instead of going to foreign countries," says Nguyen Minh Hue a tour guide with the Ha Noi Red Tour company.
The number of tourists who choose expensive destinations, like the Chinese mainland or Hong Kong, has gone down compared to cheaper destinations like Thailand, she says.
"Clients often choose their tours very carefully. They spend time comparing the prices and contents of tours by different travel companies before choosing the most suitable for them. They ask relatives and friends to travel with them so they can form large groups in order to get lower tour prices. They are also more willing to fly with discount Airlines to reduce tour prices."
Tourists of domestic tours also try to cut down costs for their vacations. They ask travel companies to book air, Train and bus tickets as well as hotel rooms for them, but they do not register for meals and tour guides for their trips.
Tran Minh Tue of HCM City’s Hoc Mon District, who took what he considered an "economical" holiday to Nha Trang, says, "I asked a travel company to book flights and hotel rooms for us, but I arranged the meals and local transport for my family on my own."
Tue says he paid more than VND7 million ($415) for air tickets and room charges for his family of four, meanwhile, if he chose to buy the four-day tour, he would have had to pay about VND4 million ($230) for each person in his family.
(Source: VNS)
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